#07makes you understandable to AI

If AI doesn't understand you, it can't recommend you.

GEO

More and more people don't search anymore. They ask. ChatGPT, Gemini, Copilot, Perplexity. “Which agency fits my project?” “Which product does this best?” “Who can help me with this?”

And the answer doesn't come from a list of ten blue links. It comes from an AI that decides which companies, products and solutions seem relevant — and names them.

GEO (Generative Engine Optimization) is about that decision. It makes sure AI systems understand who you are, what you do and who you do it for — so you're in the running at all.

How an AI reads you
  1. 1

    A real question

  2. 2

    A page that answers it

  3. 3

    Facts the AI can quote

  4. 4

    Your name in the answer

Our own instrument

ceeme measures how AI talks about you.

ceeme.be is the tool we built for this. You enter your website, ceeme asks the questions your customers ask ChatGPT, Gemini, Perplexity and Claude, and shows whether your name is in the answer, which sources the AI cites instead, and what your site is missing to be mentioned more often. Then you get a list of concrete fixes, ordered by impact.

Visit ceeme.be ↗
www.ceeme.be
What you see: ceeme's homepage, live.
Why it matters
  1. 01

    An AI reads your website differently than a person does. It looks for clarity, coherence and evidence.

  2. 02

    Vague promises and marketing language don't help it. Concrete, reliable, consistent information does.

  3. 03

    If you're unclear, you're not misunderstood. You're skipped.

How we work on GEO
01

Clarity

What you do, for whom, and why it's different — in language a machine and a human both understand on first read.

02

Structure

Information built so an AI can read it, connect it and cite it correctly. From page architecture to structured data.

03

Consistency

The same facts on your site, in your profiles and in what others write about you. To an AI, contradictions are a reason to doubt.

04

Reliability

Sources, numbers, cases, context. The more an AI can verify, the sooner it takes you seriously.

05

Relevance

Matching the questions your customers actually ask — not the terms you use internally.

DB Events product

ceeme — our own GEO product

With ceeme we measure how AI systems understand and mention your brand today, and what you can improve. Built by DB Events, used on this very site.

Discover ceeme

Honest about what GEO is

GEO doesn't guarantee an AI will recommend you. Nobody can promise that — those systems make their own decisions. What GEO does do: make sure you're understood. And what's understood can be chosen.

Services#08Agent Ready →
FAQ

Questions we get a lot.

GEO makes AI answer engines like ChatGPT, Gemini, Copilot, Perplexity and Claude understand, mention and cite your brand when someone asks a question you are the answer to. It's the successor of SEO for the era in which people ask instead of search.

What's understood can be chosen.

Let AI understand you